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Design To Sell
Your Selling Superpower
First Things First (1:10)
The Number One Selling Secret (3:03)
Cut The Perfectionism (1:19)
Advocate vs Salesperson (2:22)
The Power Of Your Story (4:00)
Create a Trust-Building Brand
Go Deep on Your Audience (3:57)
Start Crafting Your Vision (7:58)
Color Psychology (22:32)
Designers: Uplevel Your Font Library (5:46)
Bonus: Picking and Pairing Fonts (21:43)
Conversion-Optimize Your Fonts (6:40)
Bonus: Choosing Photos (9:48)
Product Photos That Sell! (6:01)
Communicating Your Brand Vision (1:54)
Write Your Brand Language Guide (3:43)
The Personal Brand Overlap (4:27)
Create Products People Want
Designers: Approaching design as a sales consultant (2:08)
Launching an MVP (3:30)
Validate Your Product Idea (4:08)
M.E.T. Method + Getting Copy For Your Project (4:00)
Datamining: Learn Your Customer's Language (4:28)
Organizing Features vs. Benefits (1:44)
Product Creators: Asking For Reviews (1:43)
Designers: Asking For The Testimonial (2:37)
Bonus: Moving A Project Forward (6:12)
Running Sales and Special Events
Strategic, Not Desperate (3:24)
How To Price Products and Services (10:29)
Establishing Urgency (9:15)
How to create landing pages (19:22)
A/B Testing (11:22)
Email Marketing Basics and Conversion Tips (7:07)
Selling a Digital Product
Writing Your Sales Page (14:58)
Sales Page Wireframe (7:10)
Sales Page Design Secrets (13:10)
Anatomy of a Checkout Page (7:35)
Creating Device Mockups (8:15)
Digital Product Platforms, Delivery and Connections (19:15)
Digital Product Launch Emails (8:50)
Digital Product Social Media Selling (11:21)
Selling A Physical Product
Writing Your Product Copy (10:46)
Product Page Wireframe (3:57)
Designing Product Pages (10:51)
Checkout experience (6:24)
Product photo must haves (2:48)
Designing CONVERTING ads... the easy way! (10:50)
Post Purchase Communication (13:17)
Selling Services
Your Unique Service Provider USP (10:40)
"Hire Me" Forms (4:15)
Portfolio Must-haves (9:46)
Designing Client Portals and Experiences
Finding and Booking Clients
Selling Events
Event Websites: Must Haves For Selling Well (10:48)
Event Page Wireframe Template
SEO Your Site
SEO Basics (22:23)
How to do Keyword Research (28:36)
BONUS: Keyword Research Tracking Spreadsheet (11:06)
SEO Tools You Need
Signaling to Google that you care (14:44)
Sexy Data
The Strategic Approach (6:20)
Tools, What To Track and What's Normal (16:54)
Using the M.E.T. Method to Tweak (3:00)
Using Data to Demonstrate Value (5:55)
Bonuses
Bonus: Thinking like a CEO (20:45)
Hot List: Packaging Templates & Designers
Hot List: Sales Page Templates
Hot List: Shopify Themes We LOVE
The Product Post Vault
Product Survey Template
Teach online with
Product photo must haves
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